‘Biggest brand in UK’ named

Coca-Cola ‘biggest brand in UK’

Coca-Cola has once again been named the biggest brand in Britain in an annual UK grocery survey

Sales of the drink were up 8.3% last year to £1,090.4 million, according to figures compiled for The Grocer magazine’s Britain’s 100 Biggest Brands annual survey.

Warburton’s held on to its place as the second-highest selling brand with sales of £742.4 million, up 1.5%, followed by Walkers crisps at £590.9 million, up 4.2%.

Coca-Cola’s top placing follows it cutting back its UK range to just Coke, Diet Coke and Coke Zero over the past two years in response to the weakened economy.

The Robert Wiseman dairies Black and White range was the brand to grow the most, up 19.1% to £156.5 million in sales, taking it to 36^th place.

The Grocer editor Adam Leyland said: “You mess with a winning formula at your peril. And the perilous economy has persuaded many of Britain’s biggest brands to play it safe, most notably Coca-Cola, the biggest of them all.

“In the past two years, it has stripped the proposition back to just Coke, Diet Coke and Coke Zero. And to telling effect: Britain’s Biggest Brand grew value sales by 8.3% to almost £1.1 billion.”